Benefits of Sponsorship

Benefits of Sponsorship


To discuss the benefits that sponsoring the Edinburgh International Book Festival can offer your organisation email Kat Shearer, our Corporate Development Manager, or give her a call on +44 (0)131 718 5650.

If you want to target a highly engaged audience of over 250,000, plus the world's leading authors and thinkers, and the top movers and shakers in the world of literature, then there's no better place than the Edinburgh International Book Festival and sponsoring us brings many benefits for your organisation.

Raise your brand awareness
We have a strong track record of building high profile corporate partnerships and a commitment to delivering clear business benefits for our sponsors. Our relationships with companies such as Baillie Gifford, Royal Bank of Scotland, University of Edinburgh and Edinburgh Gin have resulted in increased brand awareness and business loyalty as well as new PR and business opportunities for these partners.

‘Our target market is discerning investors who want a personal service, and so aligning ourselves with the Edinburgh International Book Festival enabled us to reach part of this market and support a key cultural institution.’  Harry Morgan, Head of Private Investment Management, Thomas Miller

Unique hospitality opportunities
We have superb venues in Charlotte Square Gardens where you can entertain your guests in style and we work with the finest caterers and suppliers to ensure that your hospitality event is everything you want it to be. We can cater for all of your party needs, from an intimate canapé reception to a lavish dinner, ensuring you and your guests have an enjoyable and unique Book Festival experience.

'The feedback we have received from staff and clients alike was overwhelmingly positive. Several have already laid down a marker to be invited to 'our event next year'. Indeed, the partners in our firm are already talking about 'when' - not 'if' - we sponsor the Book Festival again' Suzanne Chaudhry, Marketing Manager, Scott-Moncrieff

Press & PR
The Edinburgh International Book Festival is a key event for a range of press and media organisations, particularly in the arts and current affairs. Over 400 journalists from over 70 countries attend the Book Festival each year. Our press and media position not only supports brand awareness and audience development, but is also a key factor in attracting authors and publishers as well as sponsors.

'…the festival that will define the summer: two weeks of sparring and soaring; a programme starring participants from around the globe, packed with unmissable events running from morning till late into the night. Yes! The Edinburgh International Book Festival – an Olympics, if you will, of the mind.'
Sarah Crown, the Guardian

Corporate Social Responsibility
We are really proud of what we do and your company can support us by engaging in a philanthropic way. We are driven to promote the written word, engage new and emergent readers and broaden the imaginations of people of all ages. There are many ways in you can help us to achieve this.

'Our sponsorship of the Book Festival is now in its 8th year and during that time we have continued to evaluate and develop the partnership so that it aligns with our CSR strategy as well as raising our profile in the communities in which our customers and employees live and work. We are particularly proud that our association with the Book Festival allows so many children and young people to access books and authors; the sponsorship opportunities and service we get from the whole Festival team are second to none.' Ann Loughrey, Head of CSR, Scottish Power

Find out more about our range of sponsorship opportunities, including author event sponsorship.