Global Ink: Edinburgh International Book Festival’s International Industry Day

More participants for Global Ink still to be announced. Watch this space!

Programme

14:30 – 15:00
Registration

Arrive, check in, and start making early connections with fellow attendees before the first session.

15:00 – 16:00

Panel One: Books That Travel

In partnership with Publishing Scotland
What’s selling across global markets—and how can UK publishers and curators tap into it? Join a powerhouse panel of international publishers from Europe to North America to explore what’s working in translation, which genres are trending, and how decisions are made about what crosses borders. With a particular focus on how Scottish books are being sold, marketed, and received abroad, the session offers vital insight into the export potential of Scottish and UK voices, and what makes a title resonate internationally. A timely, focused discussion for anyone programming, writing, publishing, or promoting books beyond their home market.

Speakers: Check back soon for confirmed speakers.

16:00 – 16:30
Break – Time to Connect

Take time to recharge and reflect on the first session. This is a key opportunity to network, share contact details, and continue the conversation over light refreshments - tea and coffee will be available.

16:30 – 17:30

Panel Two: Born Digital – Web Novels and the Global Reading Revolution

Once considered niche, web novels have become a global cultural force—redefining how stories are written, shared, and consumed. First popularised in East Asia, particularly China, South Korea, and Japan, these digital-first narratives are transforming the publishing and storytelling landscape, spawning new genres, and serving as inspiration for blockbuster film, TV, and gaming adaptations.

Join this timely discussion exploring the rise of web-first storytelling and what it reveals about the future of reading and publishing. How are new technologies, platforms, and fan communities changing the rules of literary success? And what might traditional publishers, editors, and writers learn from this dynamic space?

Chaired by:
Alasdair Horne, Lecturer in Publishing Studies, University of Stirling

Speakers:
• Sean Xie, Representative of Beijing International Book Fair
• Seunghye Sun, Ph.D. FRSA, Director, Korean Cultural Centre UK

17:30 – 18:15
Break & Room Reset

Take a short break and continue conversations informally elsewhere while we reset the room for the evening reception.

18:15 – 20:00

Global Ink Social – International Networking Reception
Venue: The Lounge (Room 2.55), Level 2

Conclude the day with our Global Ink Social, a relaxed gathering to reflect on the day’s insights and network with fellow attendees over drinks and canapés.