All Events

There are events for just about every age and interest at the Book Festival, bringing readers and writers together for inspiration, entertainment and discussion. Around 1000 authors appear in over 800 events, including novelists, poets, scientists, sportsmen, illustrators, comics creators, historians, musicians, biographers, Nobel and Booker prize-winners and many more besides.

Michael Johnson

Building the Perfect Brand

Sunday 27 August 5:30pm - 6:30pm

Everything seems to be a brand these days. If you wish you had a definitive strategy for creating the ideal brand identity, Michael Johnson is your man. Virgin Atlantic, the British Film Institute and Christian Aid have all been reinvigorated by the...