Beneath the Covers: Best Marketing Strategies of 2022
- Mon 15 Aug 13:30 - 14:45
- Baillie Gifford West Court
Pay what you can to watch online. Available live, then on-demand until 13:30 on Thursday 18 August.
Attend in person
It’s one thing to write a great book. It’s a different challenge to get people to buy it. This event gives a glimpse of creative book marketing with some of the industry professionals shortlisted for the British Book Award. Join founders of Edinburgh indie publisher 404 Ink, Heather McDaid and Laura Jones, to discuss their Inklings series, alongside Faber’s Jess Kim and Niriksha Bharadia, the marketers behind Sally Rooney’s latest hit. Chaired by Jenny Fry, Associate Publisher & Commercial Director at Canongate.
In partnership with The Bookseller