Beneath the Covers: Best Marketing Strategies of 2022
It’s one thing to write a great book. It’s a different challenge to get people to buy it. This event gives a glimpse of creative book marketing with some of the industry professionals shortlisted for the British Book Award. Join founders of Edinburgh indie publisher 404 Ink, Heather McDaid and Laura Jones, to discuss their Inklings series, alongside Faber’s Jess Kim and Niriksha Bharadia, the marketers behind Sally Rooney’s latest hit. Chaired by Jenny Fry, Associate Publisher & Commercial Director at Canongate.
Book Festival News
Book Festival reveals first author events for 2024Sunday 14 April
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Arifa Akbar: The Complexity of Sisterhood
Scholastique Mukasonga: Reclaiming Rwanda’s Stories
Richard Ford with Kirsty Wark (2017 Event)
Interview - Sergio Gonzalez Rodriguez & Juan Villoro (2015)
David Peace & Chris Power: Cities That Cast Long Shadows
Aidan O'Rourke, James Robertson & Kit Downes at the Edinburgh International Book Festival
Mieko Kawakami: Three Daughters of Osaka
John Byrne (2011 event)
Amy Liptrot: Traffic Islands Are for Lovers
Rachel Reeves at the Edinburgh International Book Festival