Beneath the Covers: Best Marketing Strategies of 2022

It’s one thing to write a great book. It’s a different challenge to get people to buy it. This event gives a glimpse of creative book marketing with some of the industry professionals shortlisted for the British Book Award. Join founders of Edinburgh indie publisher 404 Ink, Heather McDaid and Laura Jones, to discuss their Inklings series, alongside Faber’s Jess Kim and Niriksha Bharadia, the marketers behind Sally Rooney’s latest hit. Chaired by Jenny Fry, Associate Publisher & Commercial Director at Canongate.

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